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access<\/li>\r\n<li><strong>Eligibility:<\/strong> The Online Market Research course is for everyone who wants to learn the basics of market research. It is great for marketing, business, and research professionals.<\/li>\r\n<li><strong>Prerequisites:<\/strong> While no specific prerequisites are usually required, a basic understanding of business concepts and an interest in market research will be helpful.<\/li>\r\n<li><strong>What do you get?<\/strong> Certificate of Excellence for all 3 courses<\/li>\r\n<li><strong>Certification Type:<\/strong> Course Completion Certificates<\/li>\r\n<li><strong>Verifiable Certificates?<\/strong> Upon completing each course, you will receive certificates along with unique links. Incorporating these links into your resume or LinkedIn profile is a great way to show your market research skills.<\/li>\r\n<li><strong>Type of Training:<\/strong> Video Course &ndash; Self-Paced Learning<\/li>\r\n<\/ul><\/div>\r\n\r\n<\/div>\r\n\r\n<h2 class=\"mt-7\">Content<\/h2>\r\n\r\n<div id=\"curriculum\">\r\n\r\n\r\n<style type=\"text\/css\">#popmake-638617{overflow-y:scroll;height:500px}.accordion-table>:nth-child(n+2),.uk-accordion>:nth-child(n+2){margin-top:20px}.accordion-table li,ul.accordion-table.course-curriculum{margin-left:0!important}a.uk-accordion-titlee.bg-gradient-light{color:#555!important;border-bottom:1px solid #d2d2d2!important;background:#f7f9fa!important}.p2{padding:15px 15px!important}.uk-accordion-titlee h4,.uk-modal-body>:last-child,.uk-modal-footer>:last-child,.uk-modal-header>:last-child,table.uk-table.uk-table-striped{margin-bottom:0}.accordion-table{margin:0 auto 100px;border:1px solid #d9e5e8}.accordion-table li{position:relative}.accordion-table li div{display:none;color:#6b97a4}.accordion-table a{width:100%;display:block;cursor:pointer;font-weight:600;line-height:3;text-indent:15px;user-select:none;border-bottom:none!important}.accordion-table a:after{width:8px;height:8px;border-right:1px solid #4a6e78;border-bottom:1px solid #4a6e78;position:absolute;right:20px;content:\" \";top:17px;transform:rotate(-45deg);-webkit-transition:.2s ease-in-out;-moz-transition:.2s ease-in-out;transition:.2s ease-in-out}.accordion-table p{line-height:2;padding:10px}a.active:after{transform:rotate(45deg);-webkit-transition:.2s ease-in-out;-moz-transition:.2s ease-in-out;transition:.2s ease-in-out}<\/style>\r\n<div class=\"uk-overflow-auto\">  \r\n<ul class=\"accordion-table course-curriculum uk-accordion mt-5\" id=\"crs_table\">\r\n<li>\r\n<a class='active uk-accordion-titlee p2 bg-gradient-light'><h4> MODULE 1: Essentials Training<\/h4><\/a><table>\r\n<thead>\r\n<tr>\r\n<th>Courses<\/th>\r\n<th>No. of Hours<\/th>\r\n<th>Certificates<\/th>\r\n<th>Details<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody><tr><td>Marketing - A Beginners Guide<\/td><td>7h 8m<\/td><td align='center' style='vertical-align: middle;text-align:center;'>\u2714<\/td><td><button class='p-3 uk-width-1-1 crs pum-trigger popmake-638617' type='button' data-id='4606'>View Curriculum<\/button><\/td><\/tr><tr><td>Marketing Case Study - Brand Matrix<\/td><td>4h 54m<\/td><td align='center' style='vertical-align: middle;text-align:center;'>\u2714<\/td><td><button class='p-3 uk-width-1-1 crs pum-trigger popmake-638617' type='button' data-id='4573'>View Curriculum<\/button><\/td><\/tr><tr><td>Marketing Case Study - New Market Penetration<\/td><td>4h 15m<\/td><td align='center' style='vertical-align: middle;text-align:center;'>\u2714<\/td><td><button class='p-3 uk-width-1-1 crs pum-trigger popmake-638617' type='button' data-id='4577'>View Curriculum<\/button><\/td><\/tr><\/tbody><\/table><\/li><li>\r\n<a class='active uk-accordion-titlee p2 bg-gradient-light'><h4> MODULE 2: Mock Tests & Quizzes<\/h4><\/a><table>\r\n<thead>\r\n<tr>\r\n<th>Courses<\/th>\r\n<th>No. of Hours<\/th>\r\n<th>Certificates<\/th>\r\n<th>Details<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody><tr><td colspan='4' style='color:black;'>Test -  Test Series On Marketing Case Study (Brand Matrix)<\/td><\/tr><tr><td colspan='4' style='color:black;'>Test -  Complete Assessment On Marketing Case Study (Brand Matrix)<\/td><\/tr><\/tbody><\/table><\/li><\/ul>\r\n<\/div>\r\n<!--<button class=\"uk-button uk-button-default uk-margin-small-right\" type=\"button\" uk-toggle=\"target: #cclm\">Default<\/button>-->\r\n<\/div>\r\n<!-- Curriculum Modal -->\r\n<script>\r\njQuery(document).ready(function() {\r\n(function($) {\r\n    jQuery('.synp ul').addClass('list-3');\r\n    jQuery('.accordion-table > li:eq(0) a').addClass('active').next().slideDown();\r\n\r\n    jQuery('.accordion-table').on(\"click\",\"a\",function(z) {\r\n        var dropDown = jQuery(this).closest('li').find('div');\r\n\r\n        jQuery(this).closest('.accordion-table').find('div').not(dropDown).slideUp();\r\n\r\n        if (jQuery(this).hasClass('active')) {\r\n            jQuery(this).removeClass('active');\r\n        } else {\r\n            jQuery(this).closest('.accordion-table').find('a.active').removeClass('active');\r\n            jQuery(this).addClass('active');\r\n        }\r\n\r\n        dropDown.stop(false, true).slideToggle();\r\n\r\n        z.preventDefault();\r\n    });\r\n})(jQuery);\r\njQuery(document).on(\"click\", \".crs\", function () { console.log(\"clicked\");\r\njQuery(\"#ppl_ldr\").css(\"display\",\"flex\");\r\nvar crst = jQuery(\"#crs_crm\"); var n=1; var clst = '';\r\ncrst.html(\"\");\r\nvar cid = jQuery(this).data('id');\r\njQuery.ajax({\r\n\tmethod: \"GET\",\r\n\turl: \"https:\/\/www.educba.com\/ajax\/get_curriculum_bf.php?c=\" + cid,\r\n\tdataType: \"json\",\r\n\tcache: false,\r\n\taync: true,\r\n\tsuccess: function (result) {\r\n\tjQuery(\"#ppl_ldr\").css(\"display\",\"none\");\t\t\r\n\tif(result.lesson_avail == \"yes\") {\r\n\tvar cnt = result.structure.length;\r\n\tfor(c=0;c<cnt;c++) {\r\n\tif((result.structure[c].lesson_type == \"S\") && (c == 0)) {\r\n\tclst += \"<li><a class='active uk-accordion-titlee bg-gradient-light'>\" + result.structure[c].title + \"<\/a><ul class='course-curriculum-list cclib' style='display:block;'>\";\r\n\tn++;\r\n\t} else if((result.structure[c].lesson_type == \"S\") && (c > 0)) {\r\n\tclst += \"<\/ul><\/li>\";\r\n\tclst += \"<li><a class='uk-accordion-titlee bg-gradient-light'>\" + result.structure[c].title + \"<\/a><ul class='course-curriculum-list cclib'>\";\r\n\tn++;\r\n\t} else if(result.structure[c].lesson_type == \"T\") {\r\n\tclst += \"<li>\" + result.structure[c].title + \"<\/li>\";\r\n\t}\r\n\t}\r\n\tclst += \"<\/ul><\/li>\";\r\n\tcrst.html(clst);\r\n\t}\r\n\t}\r\n});\r\n\/\/UIkit.modal(\"#cclm\").show();\r\n});\r\n});\r\n<\/script>\r\n\r\n<div>\r\n<h2 class=\"my-5\">Description<\/h2>\r\n<p><strong>Course Overview:<\/strong><\/p>\r\n<p>This comprehensive course provides beginners with a solid foundation in marketing principles and strategies, followed by in-depth case studies to apply theoretical knowledge to real-world scenarios. Whether you're new to marketing or seeking to enhance your understanding through practical examples, this course equips you with essential concepts and insights to navigate the dynamic field of marketing effectively.<\/p>\r\n<p><strong>Course Duration:<\/strong><\/p>\r\n<ul>\r\n<li>Total Duration: 16 hours and 17 minutes<\/li>\r\n<li>Marketing - A Beginners Guide: 7 hours and 8 minutes<\/li>\r\n<li>Marketing Case Study - Brand Matrix: 4 hours and 54 minutes<\/li>\r\n<li>Marketing Case Study - New Market Penetration: 4 hours and 15 minutes<\/li>\r\n<\/ul>\r\n<p><strong>Course Content:<\/strong><\/p>\r\n<p><strong>1. Marketing - A Beginners Guide (7h 8m):<\/strong><\/p>\r\n<p>This module serves as an introduction to the fundamental concepts and strategies of marketing. Topics covered include:<\/p>\r\n<ul>\r\n<li>Understanding the Marketing Mix (4Ps): Learn about product, price, place, and promotion and how they influence marketing decisions.<\/li>\r\n<li>Market Segmentation and Targeting: Explore methods to identify and segment target markets for effective marketing campaigns.<\/li>\r\n<li>Consumer Behavior: Gain insights into understanding consumer motivations, preferences, and decision-making processes.<\/li>\r\n<li>Marketing Research: Discover the importance of market research in gathering actionable insights for strategic decision-making.<\/li>\r\n<li>Marketing Channels: Explore various distribution channels and their role in reaching target customers effectively.<\/li>\r\n<li>Digital Marketing Basics: Introduction to digital marketing concepts, including social media, content marketing, and SEO.<\/li>\r\n<\/ul>\r\n<p><strong>2. Marketing Case Study - Brand Matrix (4h 54m):<\/strong><\/p>\r\n<p>In this module, dive into a detailed case study focused on brand management and strategic marketing. Key topics include:<\/p>\r\n<ul>\r\n<li>Brand Positioning Strategies: Analyze different approaches to positioning brands in the market and creating a unique value proposition.<\/li>\r\n<li>Brand Identity and Image: Understand the components of brand identity and how they contribute to brand perception and loyalty.<\/li>\r\n<li>Brand Equity and Management: Explore techniques for measuring and managing brand equity to enhance brand value and competitiveness.<\/li>\r\n<li>Brand Extension and Expansion: Learn about brand extension strategies and the challenges involved in expanding brands into new markets or product categories.<\/li>\r\n<li>Brand Communication and Promotion: Examine effective brand communication strategies and promotional tactics to engage target audiences and build brand awareness.<\/li>\r\n<\/ul>\r\n<p><strong>3. Marketing Case Study - New Market Penetration (4h 15m):<\/strong><\/p>\r\n<p>This module focuses on penetrating new markets and expanding market share through strategic marketing initiatives. Topics covered include:<\/p>\r\n<ul>\r\n<li>Market Entry Strategies: Evaluate different market entry strategies, such as market development, product diversification, and geographic expansion.<\/li>\r\n<li>Competitive Analysis: Learn how to conduct competitive analysis to identify market opportunities and threats and develop effective marketing strategies.<\/li>\r\n<li>Market Expansion Tactics: Explore tactics for penetrating new markets, including product adaptation, pricing strategies, and distribution channels.<\/li>\r\n<li>Market Segmentation and Targeting: Apply market segmentation and targeting techniques to identify and prioritize new market segments for expansion.<\/li>\r\n<li>Marketing Metrics and Performance Measurement: Discover key performance indicators (KPIs) and metrics for evaluating the success of market penetration strategies and adjusting tactics accordingly.<\/li>\r\n<\/ul>\r\n<p>By the end of the course, students will have acquired a comprehensive understanding of marketing fundamentals, including the marketing mix, market segmentation, consumer behavior, and digital marketing strategies. Additionally, they will have gained practical insights into brand management, strategic positioning, market entry strategies, and competitive analysis through real-world case studies. Students will be well-equipped to apply these concepts and strategies to develop effective marketing plans and make informed marketing decisions in various business contexts.<\/p>\r\n<\/div>\r\n\r\n<div id=\"certificate\">\r\n<h2 class=\"my-5\">Sample Certificate<\/h2>\r\n<img decoding=\"async\" class=\"alignnone size-full wp-image-545550\" src=\"https:\/\/cdn.educba.com\/academy\/wp-content\/uploads\/2023\/08\/Marketing-Marketing-Fundamentals-101-To-Advanced.jpg\" alt=\"Course Certification\" style=\"width:80%\" \/>\r\n<hr \/>\r\n<\/div>\r\n\r\n<div id=\"pre-requisites\">\r\n<div class=\"custom-container-styling\">\r\n<div class=\"signature-details\">\r\n<h2 class=\"title my-5\">Requirements<\/h2>\r\n<\/div>\r\n<ul>\r\n<li>Basic understanding of business principles: Familiarity with fundamental concepts such as market dynamics, consumer behavior, and business strategy provides a solid foundation for learning marketing.<\/li>\r\n<li>Proficiency in communication: Strong communication skills, both written and verbal, are essential for effectively conveying marketing messages and understanding consumer needs.<\/li>\r\n<li>Analytical skills: The ability to analyze market trends, consumer data, and marketing metrics enables students to make informed marketing decisions and optimize campaign performance.<\/li>\r\n<li>Digital literacy: As digital marketing plays a significant role in modern marketing practices, basic knowledge of digital tools and platforms is advantageous.<\/li>\r\n<li>Curiosity and willingness to learn: Marketing is a dynamic field that constantly evolves with changing consumer preferences and technological advancements. A curious mindset and openness to learning are essential for staying updated and adapting to new marketing strategies and trends.<\/li>\r\n<\/ul><\/div>\r\n<\/div>\r\n<div class=\"mt-8\" id=\"target-audience\">\r\n<div class=\"custom-container-styling target_a\">\r\n<div class=\"signature-details\">\r\n<h2 class=\"title my-5\">Target Audience<\/h2>\r\n<\/div>\r\n<ul>\r\n<li>Students or professionals interested in gaining a comprehensive understanding of marketing fundamentals and their practical application.<\/li>\r\n<li>Entry-level marketers or individuals transitioning into marketing roles who seek to develop foundational knowledge and skills.<\/li>\r\n<li>Small business owners or entrepreneurs looking to learn effective marketing strategies to promote their products or services.<\/li>\r\n<li>Marketing professionals seeking to enhance their expertise through real-world case studies and practical insights.<\/li>\r\n<li>Anyone curious about marketing principles and eager to explore how marketing strategies drive business success in diverse industries.<\/li>\r\n<\/ul><\/div>\r\n<\/div>\r\n<div id=\"reviews\">\r\n<h2 class=\"my-5\">Course Ratings<\/h2>\r\n\r\n<div class=\"comments\">\r\n<ul class=\"ml-0\">\r\n<li class=\"ml-0\">\r\n<div class=\"comments-avatar\"><img decoding=\"async\" src=\"https:\/\/cdn.educba.com\/review_img\/7579131951sharli.jpg\" alt=\"Dr. Sharli Achary\">\r\n<\/div>\r\n<div class=\"comment-content\">\r\n<div class=\"comment-by pb-0\">Marketing Beginners a superb module.<div class=\"comment-stars\">\r\n<div class=\"star-rating\">\r\n<span class=\"star\"><\/span>\r\n<span class=\"star\"><\/span>\r\n<span class=\"star\"><\/span>\r\n<span class=\"star\"><\/span>\r\n<span class=\"star half\"><\/span> <\/div>\r\n<\/div>\r\n<\/div>\r\n<p class=\"m-0\">It is indeed a superb module for all the beginners who want to know about Marketing and its origin and existence. Really a worth listening lecture Video.<\/p>\r\n<div class=\"comment-footer mt-0\">\r\n<p class=\"m-0\" style=\"font-weight:700\">Dr. Sharli Achary <a style=\"margin-left:5px;vertical-align:middle\" href=\"https:\/\/www.linkedin.com\/in\/h-e-dr-sharli-acharya-1a350269\/\"> <i class=\"icon-brand-linkedin\"><\/i><\/a><\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n\r\n<\/div>\r\n\r\n<style>.cities{display:inline-block!important;list-style:outside none none!important;margin-top:10px!important;padding:0!important;width:100%;margin-left:0!important}.cities>li a{text-decoration:none;border-bottom:0!important}.cities li{border-radius:5px;margin-left:15px!important;text-decoration:none;background:#fff none repeat scroll 0 0!important;box-shadow:3px 2px 5px #e5e3e3!important;color:#222!important;float:left!important;font-size:14px;font-weight:400!important;margin-bottom:10px!important;margin-right:12px!important;padding:4px 15px;list-style-type:none!important;border:1px solid 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